The European Commission is currently preparing a law that requires large providers to disclose exactly who is behind political ads and the corresponding target audience.
While Google's parent Alphabet has just announced the launch of a new transparency initiative enabling users to search a database of campaigns launched by verified Google advertisers, Mark Zuckerberg's Meta is pondering scrapping one category of ads altogether. Ad spend in other major economies like Germany and Japan seems minuscule in comparison, with both markets staying below the $10 billion mark in total. marketers invested 58 percent of their spending in this category. In the People's Republic, 68 percent of the total search advertising marketing budget was allocated to mobile ads, while U.S. and China put an increased focus on mobile platforms. Out of the six biggest markets by ad spend, only marketers from the U.S. Spend on sponsored links, keyword ads and Search Engine Advertising was especially high on mobile, with an estimated $67.3 billion spent on advertising rolled out on mobile devices like smartphones or tablets. As our chart based on Statista Market Insights data shows, the United States remained the prime market for search advertising in 2022. The details are still murky since there are no clear guidelines on how ads will be prioritized in the bot's answers or how the concrete business model will look. This Wednesday, Microsoft's corporate vice president Yusuf Mehdi announced that the company will start integrating ads into its AI-powered chatbot slash search engine. Now, the new Bing aims to become a competitive search engine in another regard: advertising.
In a bid to challenge Google's search engine dominance, Microsoft announced the integration of OpenAI's GPT-4 language model into its Bing search engine in February.
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